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If you like dirty politics, climate change, animals suffering, suppressing women's rights & people needlessly dying, The Big Idea is not for you. But if you want to be part of something better...

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I agree to the Terms and Conditions*
 
 
 

Step 1

Spending is Power

The Big Idea allows you to connect your everyday spending with the causes you care about. It’s a way for you to turn your spending into immense power, real solutions and a better deal for each of us.

Far too much of what we spend every day goes on things like insurance, banking fees and cell phone minutes, as well as the things we actually want to buy. When you add up all of our spending in America, it totals nearly $10 Trillion (That’s 10. THOUSAND. Billions. Every. Year).

From right now until May 1st we are looking for people who want to be more than consumers. We’re looking for people who want to be an integral part of building the most powerful force of economic and social change in our lifetimes.

We don’t want your money, we want your word.

Become part of The Big Idea and begin the transformation from consumer to Brandholder right now. When you do this, you put money into the hands of experts tackling the biggest problems we face today on a massive scale that hasn’t been possible – until now. Not only that, but you also start the cogs turning that will create a completely new economy.

Step 2

Become a "Brandholder"

We generate profits for other people's brands every day. The Big Idea is different. It’s your brand. It stands for you and what you care about. It works on your behalf. Together, we control The Big Idea brand through a non-profit corporation and use our united power to make our spending the engine of social change.

The Big Idea will either license or enter into joint ventures with companies under our brand, not theirs. This means that all of that money currently spent on annoying advertising, direct mail, internet ads and the commissions of salespeople who try to get us to part with our hard earned money is no longer necessary. When each of us commits to support The Big Idea, it means lower prices, better businesses and more profits that we can share in to solve the things that matter most to each of us individually.

It’s like a powerful cocktail of group buying and great branding - all mixed up in a glass of social justice. Delicious.

 

Step 3

Select your Big Ideas

Your spending drives everything, so what matters most to you matters most to us. When you sign up to become a Brandholder, you get to choose the areas that are most important to you and the profits you help generate from your spending with Big Idea branded products go to charities and causes in that space. It’s simple, and the numbers are huge. We can generate billions of dollars to fund big solutions to the big problems. Sound crazy? Well, last year your spending generated $1.7 Trillion in profits. You just didn’t get any say over where they ended up. The money to solve many of the problems we face already exists. The Big Idea is just a simple mechanism to grow it and make sure it ends up in the right places.

Right now, there are six Big Ideas for you choose from. They aren’t the only things we can take on, but we had to start somewhere. If you join, you get a say in where we go next.

Here are the Starting Six:

 
  • The Big Idea to Combat Climate Change
  • The Big Idea to
    Fix Politics
  • The Big Idea to
    Beat Cancer
  • The Big Idea to End Animal Homelessness
  • The Big Idea for
    Women's Rights
  • The Big Idea to Fight HIV & AIDS
 

Step 4

Switch your spending

The first Big Idea branded products will launch later this year. Right now, all we need is your commitment of support. Our strength comes from numbers. More Brandholders mean more muscle when it comes to getting you the best deals. When five of us ask businesses to change, we’re lucky if we get a patronizing smile or an auto response message telling us how important our views are. It’s like throwing a strongly worded note into the Grand Canyon. When five million of us stand together and back up what we want with our spending, we get the red carpet treatment. That’s the way the world works, so let’s work it in our favor.

The Big Idea will partner with the best, most ethical companies in each space. On top of a strict policy we have three other conditions any partner has to meet:

 

Step 5

Be amazed at how powerful you really are

We spend $10 Trillion every year and generate over $1.7 Trillion in profits. As far as the economy goes, we already power the engine. The Big Idea gives us more control over where we go with it.

Become a Big Idea Brandholder today and you are making a positive contribution to the world simply by adding your name and being part of a tidal wave of good that will change the game once and for all. Nobody needs to be persuaded. No minds changed. Just those of us who care making things finally happen.

99% of all of the profits The Big Idea makes will go to the charities and causes in the areas you have personally selected. The other 1% will be used to bring people together to come up with even bigger ideas. That lets us all be a part of the kind of solutions that only become possible with the scale of funding we are capable of generating.

All you need to do to change things and make all of this a reality is click and join. Changing the world has never been this easy.

Stop being just a consumer.

Become a Brandholder of
The Big Idea today.